1 week ago
4
Move over Broadway - it's all about Broadway Market, according to high society.
As high society figures begin flocking to East London's haunts and landmarks, Tatler has named the area the hottest part of London, while the West falls behind.
It Girls are taking over famed haunts in Tower Hamlets and Hackney, as they visit colourful Columbia Road Flower Market and long-standing pubs where up-and-coming music acts are beginning what will likely be fruitful careers.
As the high society swans head from West to East, the borough once known for its cheap eats (and cheap rent) is now one of the most desirable places in the country to live.
Among the new generation of socialites making themselves at home in East London is Lady Amelia Windsor - who has been dubbed the 'most beautiful royal'.
The It Girls love Hackney! As Tatler declares the East London borough the most desirable place to live in the UK, we take a look at how influencers and high society swans have flocked to its streets
The 43rd in line to the throne, who is the granddaughter of the Duke of Kent, has been spotted on more than one occasion strolling through the streets of Dalston.
Elsewhere, young socialite Allegra Handelsman, an It Girl who idolises the late Jane Birkin, has been spotted hanging around in the E1 postcode on many occasions.
Last year, the 21-year-old poet attended All Points East festival, which is held over the August Bank Holiday weekend in Bethnal Green's Victoria Park, with her equally glamorous friends.
Atelier brands such as The Hackney Hooker, a crochet brand started by Lexie Glass in lockdown, have drawn people to the borough
Move over Broadway - it's all about Broadway Market! Jessie Bush, lifestyle guru and owner of We Are The People, often spends time at Broadway Market
Model Chloe Frater, 21, often hangs around in East London, frequenting spots in the Shoreditch area
Elsewhere, model Chloe Frater, also 21, proudly poses in spots in and around the Shoreditch area when she's based in the capital.
One of her favourite haunts is The Owl & Pussycat pub which boasts jade-green tiles and swarming crowds outside.
The establishment is known for its mammoth roast dinners and has been dubbed 'Shoreditch’s local hero' by the Evening Standard.
Spots such as the Shacklewell Arms are attracting young music lovers making their way in the industry
Another popular venue beloved by the It Girls is The George Tavern in Stepney, where groups of glamorous Gen Z socialites collect for heavy nights of music and cocktails - and some even perform.
Allegra Handelsman and her pals appear to have a soft spot for the Shacklewell Arms, a music venue which hosts gigs seven nights a week - perfect for scouting ofr new and emerging talents in the industry.
The emergence of quirky, independent brands in East London has also encouraged the steady migration over from the West.
One such example is The Hackney Hooker, a crochet brand whose ethos is: 'Handmade in East London.'
Founded by Lexie Glass, who began making crochet accessories in lockdown, this independent brand is one of many ateliers based in Hackney that is attracting a new audience to the area.
Lifestyle guru and We The People founder Jessie Bush also spends her days hanging around the streets of E1.
Against the backdrop of Broadway Market, she has posted slick Instgram photos showing off her fashion prowess in the city's hottest spot - which, according to Tatler, has taken the crown of Portobello Road.
English (US) ·